What aesthetic immediately comes to mind when you think about NFTs? Between ubiquitous memes like Nyan Cat
, slick, rendered surfaces by the likes of David Porte Beckefeld
, or Serwah Attafuah
, and viral PFP projects, the nascent yet expansive possibilities for NFTs have been traceable across all corners of the internet in 2021.
When NFTs gained popularity early in the year, digital art was undoubtedly at the forefront. The medium’s long history of practitioners from distinctive scenes—including net art, creative code, and animation—was apt for developing a shared language around valuation and experimentation. And while NFTs have been widely recognized as a breakthrough technology for digital art, their unique affordances have inspired rapid adoption from all kinds of creators and communities.
On Foundation, we’ve championed a number of emergent genres this year that have set new industry records—including memes, pixel art, photography, dance, generative art, and performance. We’re not stopping here. Next year, we plan to extend our support to even more mediums, introducing endless possibilities for music, digital fashion, and beyond.
For now, we’re reflecting on some of the breakthrough genres that emerged on Foundation in 2021—alongside the artists who have contributed their work, and built communities to make it happen.
We all witnessed the ascendance of photography NFTs over the course of the last year. Photographers have really leaned into the community-building potential of distributing their frames in the form of collections, with Robin Friend’s Bastard Countryside
, Shane Lavallette’s New Monuments
, and Alejandro Cartagena’s 50 Carpoolers
. In Alejandro’s own words:
“As the dust settles in one of the most crazy art world rides I’ve ever had in my life, I’m left with a bunch of new friends and an introduction to a community that is much open and stronger than anything I’ve ever seen happen in the photography world I’ve worked in for 15 years.”
As the next iteration of the internet unfolds, there are going to be countless currently unforeseen ways for people to interact with 3D virtual environments, and we’re already anticipating that future on Foundation. The digital sculptress and game designer Aureia Harvey
worked with bitforms
this summer to launch a series of NFTs on Foundation. On the subject of NFTs, she noted:
“To me, it is a gateway to a larger understanding of what it is that AR and 3D artists do.”
As musicians begin to experiment with NFTs, we’re seeing a number of different creative approaches. Producer Jacques Greene
created his first NFT for an unreleased track, called “Promises,
” to sell the publishing rights to his song. Both practical and conceptual, the work stirred a lot of early discussions about the nature of music rights and ownership.
is setting a new standard for what the future of record labels could look like by exploring the realm of DAOs, and collaborating with artists on their roster, like Deantoni Parks, to co-release NFTs. Musician Devendra Banhart
launched his first NFT on Foundation, Moonflower
, to explore what can happen when he builds a sonic identity for a visual work of art, instead of vice versa. His debut collection Believers
featured ten animated drawings accompanied by original scores.
Grammy-nominated post-pop group YACHT
auctioned five pieces of a new song, as symbolic, synchronous representations of the song’s key elements: a beat, keyboards, the bassline, guitar parts, and vocals. Once each of the pieces received an opening bid, the song was released in its entirety for free on Bandcamp, Vimeo, and YouTube.
The legendary M.I.A. also dropped VICKILEEKX
, her prescient 2010 mixtape, in the guise of a collection on Foundation. Side-stepping a commercial release in favor of full ownership and independence, M.I.A. also minted “Babylon
,” her first new track in three years as an NFT. And we’d be remiss not to mention artists Holly Herndon
and Mat Dryhurst, who boldly created the Holly+ voice tool
that enables others to make artworks using Holly’s voice, alongside their work on the Crossing the Interface
series (which pulled from the original track “DAO,”) and their exemplary debut collection, Classified.
In theory, animation can be defined as a method by which figures are made to appear as moving images. But in practice—particularly with NFTs—animation has a broad range of attributes and subjects, the likes of which we are only beginning to see.
Take for instance, Nicolas Sassoon
’s practice, or the work of Kristen Roos
or Lorna Mills
—all of which are deeply rooted in early computer graphics. Nicolas Sassoon’s use of animation is applied to early computer graphics to produce a dizzying array of pixelated forms, figures, and moiré patterns. His debut collection STORM
used a six-tone grayscale palette across 28 impressions of winter storms in the Pacific Northwest.
Then you have animations by the likes of Tyler Givens
, Andre Oshea
, Lloyd Wright
, or Katie Torn
, who model visually stimulating scenes of fantasy and lure. Sara Ludy
on the other hand, veer toward astral, otherworldly objects and contexts. Pak’s work Finite
was famously collected for 444 ETH (~$1,689,245 USD) back in March. Now, Pak counts themselves among the highest-earning artists alive
as they push the medium to new heights aesthetically and conceptually.
Generative Art has been (for lack of a better word) generated
since the 1960s, and continues to find new applications on-chain. We initially saw the genre emerge on Foundation through prominent figures like Andrew Benson
and IX Shells
, and today, it’s in full force. The medium uses computer programming and core language to generate novel imagery and patterns within a system, rather than developing a specific scene or representation.
In August, eight of the top twenty creators on Foundation were minting generative art, and they've cumulatively earned more than $5.5M between them. Generative artist Shvembldr
is now our highest all-time earning artist, second only to Edward Snowden
, having earned over $2M in a single day
. We’ve also seen pioneering AI artist Helena Sarin
question the human role in the future of the genre, garnering traction and attention from collectors. It’s been thrilling to see a vibrant community of coders and hackers—some as young as 13 years old—actively creating art with machines.
By summer, the category had grown into a full-blown frenzy, with memes like Friendship Ended with Mudasir
, and the original photographs of Harambe
finding their way into the mix, selling for 20 ETH and 30 ETH, respectively. And TungstenDAO
emerged on the scene to amass a collection of highly memeable assets—submitted memes that receive over 1K likes within 24 hours are minted on Foundation, with 90% of proceeds going to the DAO treasury.
This year, we watched in awe as standout performance artworks from the likes of Katherine Frazer
, David Henry Nobody Jr
, Niall Ashley
, Nicolás & Beatriz
, Dylan Mayoral
, Viktoria Modesta
, and FlucT
among many other talents take center stage with NFTs. While still an emerging market, works tagged #performance have collectively earned 144 ETH (~$650,000 USD). As Monica Mirabile, one part of the FlucT duo forecasts in particular:
“Currently, performance is primarily tied to the gig economy, where it is commissioned for a one-time fee that doesn't take into account a huge array of time and labor. There’s potential for some kind of ongoing support with NFTs”
Tracing as far back as the 1950s, anime rose to popularity in the 80s, with stunning visuals from the likes of Hayao Miyazaki, Akira Toriyama, and Katsuhiro Otomo paving the way for many more illustrious worlds to abound. Today, a new generation of anime artists convening online have entered the fold and found success of their own, landing in the collections of well-known anime collectors like Robek World
Among the anime creators who drove the genre to wider adoption on Foundation this year are GHARLIERA
, whose Girls of Armament
collection of handmade avatars sold out for a total of 129.63 ETH (~$520K USD), and 0010
, whose beautiful, psychedelic artistry has led to sales of over 16 ETH for a single illustration. We’ve also seen a unique series of carefully drawn avatars from Wuyi Wei
, certified Pokémon card illustrator Naoki Saito
works, and captivating moving illustrations from CA CHOU