This is culture’s stock exchange.
Foundation is reclaiming the idea of the stock market to benefit creators and collectors directly. Welcome to the creative economy of the future.
postdigital
@postdigital
Dan Barkle is a graphic designer launching a post-apocalyptic darknet utility marketplace.
Fashion
Signe Pierce
@signe
Signe Pierce is a multimedia artist whose work straddles performance, photography, video, theory, social media, light design and installation.
Art
PLS&TY
@plsandty
PLS&TY is a rising DJ and producer making electronic dance music with enough languid bass, captivating vocals, and upbeat melodies to make anybody feel good.
Music
Studio Zollo
@zollo
Anthony Zollo is an artist and designer creating bespoke interiors, architecture, and handmade furniture.
Design
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Art → Crypto
Buy.
When an artist drops a limited-edition series on Foundation, each piece is represented by a digital token. As more collectors buy each piece, the corresponding token rises in value.
Buy low sell high
Trade.
As a piece’s value fluctuates, buyers can cash in by selling tokens back to the market. Artists earn a cut each time their tokens are bought and sold, allowing them to capitalize on the hype they create.
Crypto → Art
Redeem.
When a creator is ready to ship their work, buyers can redeem whole tokens for the physical good. If you want to skip crypto, you can always use your card to buy the physical good.
Read the latest.
View the blog
Dan Barkle on designing the clothing line you’ll need for a post-apocalyptic world.
Foundation creator Dan Barkle shares insights on launching a streetwear brand with Foundation.
Published 14 September 2020
What Molly Soda has learned from watching YouTube all day.
Author Claire L. Evans and Foundation creator Molly Soda talk about aspirational aesthetics, the ruse of authenticity, and the challenges that YouTubers and artists have in common.
Published 25 August 2020
Case Study: Turning an Idea into Reality with Foundation
Our co-founder and first creator gives an inside look at dropping, earning, and delivering the goods.
Published 14 August 2020
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