Creative Deli playfully subverts the concept of digital consumerism by turning a mundane, everyday experience—the act of ordering food—into an absurd digital performance. In this virtual shop, sandwiches are crafted using customized 3D devices, showcasing both the precision and artificiality of digital creation.

In a satirical twist, the deli is "infested" with digital roaches, one of which is killed by the protagonist, engaging in an interactive yet ultimately meaningless act. Even the tips, given in a currency devoid of real-world value, underscore the piece’s exploration of the intangible nature of virtual exchange and the ironic emptiness of giving tips. The installation invites viewers to question the value of digital labor and currency, prompting a re-evaluation of the mechanisms driving contemporary culture and their impact on modern identity and value systems.