Beyond style, it's a cultural revolution.
Afrogenzic captures the essence of modern Africanism, where tradition meets innovation, and the youth proudly showcase their heritage through fashion and attitude.
It's a celebration of Afrocentric style, creativity, and resilience, capturing the essence of a new generation of Africans who are confidently asserting their place on the global stage while staying rooted in our cultural authenticity.
“Afrogenzic reflects my own journey of self-discovery and cultural exploration.”
“The youth represent the future, a driving force behind societal change and innovation in today's African society - they embody resilience, creativity and a willingness to challenge the status quo.”
The fashion pieces in this collection are a fusion of styles - featuring the iconic Afro hairstyle that embodies a myriad of African fashion influences, spanning both the millennial and trending "Gen Z" aesthetics.
“In this context, 'Modern Africanism' embodies a dynamic fusion of street style with traditional African influences”
"Itan" translates to "story" or "history" in Yoruba. Yoruba people are one of the largest and most culturally significant ethnic groups in West Africa. Yoruba culture is known for its vibrant and expressive arts, including sculpture, textiles, music, dance, and storytelling. Yoruba art has a strong emphasis on symbolism and spirituality and has influenced the broader African art world. Itan Foundation World isn’t just about displaying art, but also about telling the stories and histories of West African artists, their cultures and their creative journeys. Each artwork is selected for its ability to evoke a sense of storytelling and exploration.