When an artist drops a limited-edition series on Foundation, each piece is represented by a digital token. As more collectors buy each piece, the corresponding token rises in value.
As a piece’s value fluctuates, buyers can cash in by selling tokens back to the market. Artists earn a cut each time their tokens are bought and sold, allowing them to capitalize on the hype they create.
When a creator is ready to ship their work, buyers can redeem whole tokens for the physical good. If you want to skip crypto, you can always use your card to buy the physical good.
Taking a 360-degree approach to generating value around art is the future. We’re building a platform that will unlock the potential of blockchain technologies to transform our creative economies, for everyone’s benefit. Our vision is to get artists paid, and offer incentives to the people who support their work.
The opportunity to develop a cultural-crypto marketplace is massive, but that’s not the only reason we’re doing this. The creative community is our community, and we believe in strengthening the system of financial rewards and ownership for everyone who participates in creative culture.
We’re an ambitious team that’s committed to building a transformational product. Collectively, we’ve spent over a decade exploring the possibilities of crypto, but we’re also creators and artists in our own right.