“Blue color is everlastingly appointed by the deity to be a source of delight.” – John Ruskin

Blue is one of the three primary colors within the RGB color model and can be created by combining cyan and magenta within the CMYK color model. Blue is associated with feelings of calmness and tranquility, reflecting the appearance of the sky and large bodies of water. Designers can utilize blue’s many hues and cool tones to evoke a wide variety of emotions, from serenity to melancholy.