Nigerian conceptual photographer Deolu explores the relentless pursuit of societal ideals and the personal cost of living inauthentically.
Through evocative imagery and symbolic representation, Means to an End reflects on the masks we wear, the exhaustion we endure, and the elusive quest for happiness.
It challenges viewers to question the constructs of success and the meaning of fulfillment in a world fixated on validation and appearances.
This series underscores the importance of pausing to appreciate the seemingly insignificant moments that bring genuine peace. With a profound narrative, it invites us to embrace self-awareness and gratitude as the true "means to an end."
Curator Statement
“The journey toward understanding oneself is often overshadowed by societal expectations and the weight of external validation. Deolu captures the silent struggles of individuals grappling with the pressure to conform. This exhibition is more than a critique—it is a call to reconnect with authenticity, to value the fleeting and ordinary moments that carry profound beauty.”
"Itan" translates to "story" or "history" in Yoruba. Yoruba people are one of the largest and most culturally significant ethnic groups in West Africa. Yoruba culture is known for its vibrant and expressive arts, including sculpture, textiles, music, dance, and storytelling. Yoruba art has a strong emphasis on symbolism and spirituality and has influenced the broader African art world. Itan Foundation World isn’t just about displaying art, but also about telling the stories and histories of West African artists, their cultures and their creative journeys. Each artwork is selected for its ability to evoke a sense of storytelling and exploration.