On March 30, 2015, at 5:52am, David Horvitz caught his daughter, Ela, as she was being born in the back of an Uber driving through Midtown Manhattan. He held her up in the morning light as the car drove down Park Ave., blocks away from the Museum of Modern Art, where the mother, Zanna, worked. After arriving at the hospital, Horvitz tweeted a photo and e-mailed his friends.

(Baby born in the back of an uber is a Retroactive Readymade. It takes the form of a viral birth event happening channeled through the (un)shared economy and media publicity. It is: Mass Media art, Internet art, App art, Conceptual art, Performance Art. It is an ephemeral work that only exists through its documentation and communication: in the network of online news, daily tabloids, art blogs, tweeted photographs, and personal emails to friends. The NFTs are each of these documentations.)

((This edition is the Eastern Daily Press article published 4:30AM April 2, 2015 by Sam Russell.)