It was 2008 and the rapper and music producer Kanye West performed at the 50th Annual Grammy Awards wearing sneakers no one had ever seen before. The only recognizable element was Nike's distinguishable swoosh. That triggered Jaime to dig deeper into the sneaker culture. A year went by and after much mistery and tittle-tattle, Nike unveiled what was a partnership creation with the artist: The Air Yeezy. The launch date was set and Jaime went all-in. "There was a line in front of the now defunct Nike Sportswear store in Pinheiros", a neighborhood in São Paulo. "We spent the night there". It was one of the only four Brazilian stores to launch the model, all in the city.

Despite the great effort to buy this pair and the expensive price tag at the time, he didn't mind using it on a daily basis. "I wear all the sneakers I have, regardless if they are beaten up or brand new". Jaime points out some mud stains on the shoe's [...]

Read the whole story on: https://www.leo.ph/mywreckedsneaker