Transforming the ‘21st century swastika’ into a symbol of hope.
The letter Z plays a key role in the Russian pro-war branding. Fortunately it only takes one stroke to reverse the meaning of the “Z” symbol.
The stroked letter Z (“hourglass”) has throughout history stood for equality, friends, allies, time etc.
A coalition of artists, designers, creatives and companies have joined forces to distinguish the vicious “Z” symbol.
Proceedings are directed to Ukraine.
Art by: Jenna Kunnas / Napa Agency
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