Transforming the ‘21st century swastika’ into a symbol of hope.

The letter Z plays a key role in the Russian pro-war branding. Fortunately it only takes one stroke to reverse the meaning of the “Z” symbol.

The stroked letter Z (“hourglass”) has throughout history stood for equality, friends, allies, time etc.


A coalition of artists, designers, creatives and companies have joined forces to distinguish the vicious “Z” symbol.

Proceedings are directed to Ukraine.